It would be important to review the programming following the integration of an event ticket purchase link in a Meta ad. Unfortunately, it is not possible to directly redirect buyers to the Zeffy event page, since several images and content related to other events and organizations on the platform are automatically integrated into the display of our ad.

This situation makes the advertising content not in line with the objective of the campaign and damages the quality of the user experience. A revision of the configuration or the technical approach would therefore be necessary in order to ensure that visitors directly access the right content associated with our event.